Whenever the economy takes something of a downturn the people hit hardest are those on the high street, as people watch their money more carefully there are fewer and fewer customers hitting the shops. In order to avoid you and your shop becoming the victims should the economy nosedive again it is important that you are constantly seeking to innovate and improve in order to not only keep up with the times but also to retain the loyalty of your customers and attract new clients. If you are looking to improve your high street business then here are 4 changes which can help you to make an instant impact.
It is important that your business stays in touch with new technology and one area which your business will need to stay on top of is with a state of the art payment system. Customers are now paying with cash, debit cards, credit cards and digital payments, they will expect you to be able to offer contactless payments and online transactions in order to make the payment process slick and speedy.
There is never a bad time to re-decorate your premises and it can have both a physically and emotionally positive impact on both your customers and those working in the business. Re-decorating your business is an indication that you are looking to move forward and constantly seek to update in order to stay relevant. It may not seem like much but a lick of paint and some new furniture in your business can work wonders for sales.
It is vital that your business has an online presence and even if you aren’t seeking to sell anything online, you should use the power of the internet to seek out new customers. Reputations can be built and destroyed with an online profile and you will be able to use areas of the internet like social media to allow your customers to leave reviews and also to stay in touch with customers on a personal level. When people want a service or product the first place they go is on the internet to find it and if you want to bring new people to the business then make sure that your company is the one that they find.
Start a Loyalty System
A loyalty system is a great way to attract and maintain customers and if you don’t already have one then now is the time to start. In a world where there is so much competition in almost every area of industry you need to ensure that you and your business is doing all that it can to stand out. It doesn’t matter if you are selling coffee and giving your customers a free drink after every 5 or if you are a hardware store that gives $10 store credit for every $100 spent, look after your customers and reward them for their loyalty in order to keep them coming back to your business, and keep putting money in your till.