It seems like only yesterday that using off the page ranking through links was seen as the way forward. Today, however, the value of links has diminished greatly, and for a huge range of reasons. Linking continues to be somewhat important, which you will notice in the fact that high authority websites are generally very stingy about providing links. There are even some that block links altogether, in an effort to combat spams. Added to this is the fact that so many links are bought and sold, so people simply don’t trust them anymore.
This is where social media comes in, however, and why so many people now look for a social media marketing agency. Links were basically a way for people to say that they liked certain sites. Today, this has been replaced by sharing things on social media. When something is shared, which is what is known as a “social signal”, search engines pay attention and believe that the information is of high authority. More and more, the online world is attempting to become more human, and this means they like human behavior and social interaction. So what can a social media marketing agency do for you?
Work on Your Social Reputation
Search engines know that not all links are created equally. Similarly, they know that not every social account is equal either. This is logical, since it is all too easy to create an account on any network. Someone could, in the space of a few hours, have hundreds of social media accounts and use this to make something go viral. Luckily, it is generally quite easy to spot a fake account. They often have very few friends or followers, and they tend to have almost no shares themselves, or interaction.
If you are to receive social references, then you need to make sure that the accounts that share it are of high quality and have a good reputation. You also need to make sure that you have a strong social presence yourself. Hence, if you work with an agency, the first thing they will do is make sure that you have accounts with all the relevant platforms.
Get You Social Shares
It is very important that your social shares are of high quality, but any social shares is better than none. This is because, when your brand or site starts to get seen, good things will start to happen. Hence, you have to make sure that you are a member of the various social sharing websites, something that your marketing agency will arrange for you. You need to have a Google+ page, a Facebook page, and a Twitter feed. Without these things, you cannot create an environment in which your information is shared.
Essentially, what a social media marketing agency will do for, you, is make sure that you are found in the way that matters for the modern age spiders and crawlers: through social media. And at the same time, you can use that to improve your online reputation through engagement and interaction.