Posts Tagged“e-commerce”

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Shopping online for a gift, a woman finds the perfect jewelry box for her friend. Satisfied with her discovery, she clicks the checkout button only to learn her order is below the minimum purchase requirement. Searching the site, she can’t find anything else she likes, so she buys a similar jewelry box from a competitor who doesn’t have quantity stipulations. What happened here? The first ecommerce vendor imposed a mandatory minimum to check out, which cost them the sale. Below, we’ll examine a few of the pros and cons of minimum order requirements. Pro: Covers Shipping Costs The primary reason…

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Looking to improve the web presence of your dental clinic? There are a number of things you should and shouldn’t do when marketing a dental practice online, the most important of which we discuss below… DO: Direct website visitors toward your office’s phone number as much as possible Unlike most standard e-commerce websites, your dental clinic site needs to direct prospects to your telephone number, rather than to a shopping cart or an e-mail list. Getting these customers on the phone is by far the most efficient way of booking appointments, as it can be done in minutes instead of…