Shopping online for a gift, a woman finds the perfect jewelry box for her friend. Satisfied with her discovery, she clicks the checkout button only to learn her order is below the minimum purchase requirement. Searching the site, she can’t find anything else she likes, so she buys a similar jewelry box from a competitor who doesn’t have quantity stipulations. What happened here? The first ecommerce vendor imposed a mandatory minimum to check out, which cost them the sale. Below, we’ll examine a few of the pros and cons of minimum order requirements. Pro: Covers Shipping Costs The primary reason…
Pros & Cons of Minimum Order Requirements
