Many businesses within the food industry depend on the use of artificial food dyes to colour their food and beverage products. They use artificial colours because consumers expect their food and beverages to look a certain way — they want their cherry-flavored candy to be red and cheddar cheese to be orange. The food industry can’t do away with food colouring altogether, but they can opt for more natural alternatives. Many consumers are concerned about the use of artificial dyes in their food products and beverages because they believe that they have negative health effects. Studies have suggested that…
How Companies Can Make The Switch To Natural Food Dyes
