Posts Tagged“marketing”

marketing

If you are taking business in college, you might be considering making marketing your major. If you are gifted at attracting the attention of others, this is a wise career path to pursue, as the difference between a profit and a loss can often be found in how a business distinguishes themselves from their competition. In the past, Thomas Rollins Teaching has included courses that have helped many marketers learn the skills necessary to excel at this art and science of persuasion. If you can’t afford to take this master level lesson yet, we will attempt to impart some of…

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You have probably heard about the importance of online reputation management. In fact, it is about as easy to find an online reputation management company as it is to find a search engine optimization (SEO) company (mainly because they are now usually one and the same thing). However, just what is online reputation management (ORM)? It is, in fact, a specialized type of service that ensures your reputation is maintained online. Similar, therefore, to offline public relations (PR) companies. So how does this work? Essentially, they look at finding and blocking negative reviews, comments, and news about your business, so…

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Looking to improve the web presence of your dental clinic? There are a number of things you should and shouldn’t do when marketing a dental practice online, the most important of which we discuss below… DO: Direct website visitors toward your office’s phone number as much as possible Unlike most standard e-commerce websites, your dental clinic site needs to direct prospects to your telephone number, rather than to a shopping cart or an e-mail list. Getting these customers on the phone is by far the most efficient way of booking appointments, as it can be done in minutes instead of…