Posts Tagged“online branding”

The Pillars of Gaining and Maintaining an Excellent Reputation

You have probably heard about the importance of online reputation management. In fact, it is about as easy to find an online reputation management company as it is to find a search engine optimization (SEO) company (mainly because they are now usually one and the same thing). However, just what is online reputation management (ORM)? It is, in fact, a specialized type of service that ensures your reputation is maintained online. Similar, therefore, to offline public relations (PR) companies. So how does this work? Essentially, they look at finding and blocking negative reviews, comments, and news about your business, so…

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The Work a Company that Manages Reputations Does

Have you ever considered hiring a professional to manage your reputation? This is a pretty new concept, but one that is taking the world on online marketing by storm. But just what is it that a reputation management firm does? The Work of a Reputation Management Company Once upon a time, reputation management was part of public relations. However, when business reputations became more important and harder to manage due to market growth, it separated from public relations and became a business in its own right. This happened mainly with the advent of the internet, because an online reputation became…

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